Case Study

Eight Eight Marketing

Don’s Kitchen Brand Identity Refresh

Don’s Kitchen Brand Identity Refresh

Industry

Food Truck

Client

Don’s Kitchen

01

The Challenge

Don’s Kitchen needed a strong, cohesive visual identity to stand out in a competitive food market.

We developed a refreshed brand system that feels bold, modern, and appetizing, creating visuals that highlight Don’s Kitchen’s authentic flavors and approachable style, bringing consistency.

We developed a refreshed brand system that feels bold, modern, and appetizing, creating visuals that highlight Don’s Kitchen’s authentic flavors and approachable style, bringing consistency.

02

The Work

03

Deliverables

Logo refresh + Full brand identity Color palette + Typography System Social media graphics Packaging + Label Design Business Cards + Signage Concepts

Logo refresh + Full brand identity Color palette + Typography System Social media graphics Packaging + Label Design Business Cards + Signage Concepts

A confident, polished brand identity that gives Don’s Kitchen immediate visibility and credibility. The new design system strengthens customer recognition, supports marketing efforts, and positions Don’s Kitchen as a go-to food experience in the community.

A confident, polished brand identity that gives Don’s Kitchen immediate visibility and credibility. The new design system strengthens customer recognition, supports marketing efforts, and positions Don’s Kitchen as a go-to food experience in the community.

Testimonial

"For years all we had was a logo. Everything else was made up on the fly, so nothing ever matched. Jon built out a real brand around it, and now every flyer, post, and menu looks like it came from the same place."

Natty Don — Owner, Don’s Kitchen

88

Marketing design studio. Design · Web · Motion · Video · Advertising. The creative arm you hire when the work has to win.

© 2026 Eight Eight Marketing

We Build Champions

88

Marketing design studio. Design · Web · Motion · Video · Advertising. The creative arm you hire when the work has to win.

© 2026 Eight Eight Marketing

We Build Champions

88

Marketing design studio. Design · Web · Motion · Video · Advertising. The creative arm you hire when the work has to win.

© 2026 Eight Eight Marketing

We Build Champions