All Things Charcuterie had a name, a menu, and a logo generated in ChatGPT. No color system, no typography, no site. The food was the strongest thing they had, and none of the branding showed it.
A full brand system built around the product: warm, rustic, earthy. Then a site designed to make ordering feel as considered as the boards themselves. The menu runs deep, so it needed structure: a tabbed system separating meats, cheeses, spreads, sandwiches, brunch boards and dessert boards, with board sizes carried through every section instead of buried in fine print. Merch runs on the Framer CMS with Stripe checkout, so the store and the menu live under one brand on one platform, and All Things Charcuterie can add a product without calling anyone.
A full brand system built around the product: warm, rustic, earthy. Then a site designed to make ordering feel as considered as the boards themselves. The menu runs deep, so it needed structure: a tabbed system separating meats, cheeses, spreads, sandwiches, brunch boards and dessert boards, with board sizes carried through every section instead of buried in fine print. Merch runs on the Framer CMS with Stripe checkout, so the store and the menu live under one brand on one platform, and All Things Charcuterie can add a product without calling anyone.
